July 17, 2014
Because there ain’t no party unless you have the perfect party skirt.
—Founded on their love for celebration and fun, Lauren and Mariel Armstrong reinvented a classic. With their brand of fresh and brightly coloured skirts and their talent for turning every occasion into an event, PartySkirts by SKOT are taking the fashion world by storm. With features on Teen Vogue, Refinery29 and more, plus a partnership with Shopbop, there’s no telling what these girls will do next.
We sat down with them to get the goods on what it’s like being the queens of the perfect occasion. If you’re not dying to get your hands on one of these skirts by the end, check out their Instagram feed and dream.
Occupation: Owners of PARTYSKIRTS by SKOT
Where do you feel most at home?
Vancouver and Palm Springs.
Who is your style icon?
LA: Grace Kelly. MA: Harley Viera-Newton.
Most prized possession?
LA: Vintage gold Cartier watch. MA: My Boston Terrier Herb.
Must-have beauty products:
LA: Neutrogena sunscreen, Laura Mercier smoothfinish foundation powder, Rosebud salve, and a good hairbrush – Mason Pearson. MA: Clarins Blue Orchid Face Treatment Oil, Nars blush- Desire, Mac lip gloss – Ample Pink.
How did Party Skirts get started?
PARTYSKIRTS happened really organically for us. A few years ago we had our mom whip out the sewing machine to create some items we felt were missing from our wardrobes. She made us a few different items but the star item she helped us make was the PARTYSKIRT. After making a few changes to the waist band and construction the PARTYSKIRT was born! We started to wear them out together. We would have girls crowded around us asking where we got our skirts. From there we both worked away at our own schooling and careers and sat down about a year ago and looked at each other and we both agreed we needed to give PARTYSKIRTS a chance to be a business.
Most exciting professional moment to date?
Shooting for Teen Vogue!
How would you describe your own personal style?
LA: I love classic pieces but I also love to have fun when styling PARTYSKIRTS! MA: Quirky and cool.
What is your favorite hair trend?
LA: With so many hair trends to keep up with I just like my hair healthy and straight! MA: Beach waves and braids.
What was the last thing you bought for your closet?
LA: I got a pair of silver Birkenstocks – I call them discostocks.
MA: A leather jacket (I never have enough!)
Can you tell us a bit about your next big project?
Our next big project is top secret at the moment, our samples are currently over in Asia and they are NOT skirts!
What was the biggest risk you’ve ever taken?
Starting this business venture! It was always a dream to make PARTYSKIRTS into a business, when the time was finally right (after wearing them for five years) it was really hard to just get going!!!
Lipstick, gloss or natural?
We still both prefer old school gloss.
What is your vice?
LA: Farina pizza. MA: Kernel’s popcorn.
What’s on your iPod?
LA: Jhene Aiko and Pharrell MA: I listen to Hype Machine (maa88).
Tell us three things we need to know about LA:
- Tacos – Escuela Taqueria.
- Shopping – Reformation and Decades.
- Treat – Ice cream sandwiches at Milk.
Tell us three things we need to know about Vancouver:
- Use the Aqua Bus everyday as transportation.
- Hike as much as you can – we love Lynn Valley Headwaters and Quarry Rock.
- Ice cream is good for you – Earnest, Rain or Shine, and Brown Paper Packages Ice Cream are some of our favorites!
What do you love most about AG hair?
LA: I love the BB Cream, it seriously changed my hair! I was still suffering from dry, damaged hair from going to red and then back to blonde… until I found it.
MA: Sterling Silver to keep me blonde, blonde, blonde.
Hair by Emily Hartwick | Makeup by Denise Elliott | Photography by Candace Meyer http://www.candacemeyer.com